Dominoes vs. Pizza Hut Essay Example for Free

half maskes vs. Pizza Hut EssayTo penetrate the Indian market, Dominos introduced an integrated home pitching system from a network of company outlets within 30 minutes of the order being placed. However, Dominos was not the trendsetter so far as home rescue was concerned. Delhi establish fast food chain Nirulas was the first to start free home delivery in 1994. But where Dominos stole the market was its efficient delivery record. GouthamAdvani, Chief of Marketing, Dominos Pizza India, said, What really worked its way into the Indian mind set was the ascertaind thirty minute delivery. Dominos also forwardered compensation Rs. 30/- off the price tag, if there was a delay in delivery. For the first 4 years in India, Dominos concentrated on its Delivery act. For its delivery promise to work, Dominos followed an 11-minute schedule one minute for taking down the order, one minute for Pizza-making, six minutes oven-time, and three minutes for packing, sealing and exit. Pizza Hut, on the other hand, laid more emphasis on its restaurant dining experience. It positioned itself as a family restaurant and also concentrated on wooing kids.Its delivery service was not time-bound. A company official said, The Pizza making swear out takes about 20 minutes and since we dont usually deliver to places which atomic number 18 beyond the reachable-in-half-an-hour distance, customers toilette expect home delivery within 45 minutes. Moreover, analysts felt that Pizza was something that just was not meant to be delivered. Said Vivek Sure, Projects Manager, Pizza Express, If you dont eat pizza fresh, it turns cold and soggy. However, Dominos seemed to have overcome this problem through its delivery pack called Dominos Heatwave. Localizing the MenuSince its entry into India, Dominos introduced nine new toppings for Pizzas to offer to the local tastes. Different flavours were introduced in different parts of India. Advani said, The Indian palate is very definitive people are extremely finicky and choosy, not to a fault willing to experiment. Food tastes vary from region to region. To capture the market, we had to localize flavours. Thus, Deluxe complainer with Mustard Sauce and Sardines were confined to the East, Mutton Ghongura and Chicken Chettinad to the South and Chicken Pudina to Mumbai. Butter chicken, MakhaniPaneer and the ChatpataChana Masala were confined to the North.Very soon, Pizza Hut followed Dominos and offered maked Spicy Paneer and Chicken Tikka toppings. Apart from this, it also opened a 100% vegetarian restaurant at Ahmedabad, a one-of-its-kind worldwide. The restaurant also offered a special Jain menu, which did not have a single root-based ingredient to fit in with the food habits of Jains. other city-specific adaptation of its menu by Pizza Hut was the restaurant in Hyderabad, (Andhra Pradesh) which offered Halal meat and chicken only with no beef and pork products in the menu.Worldwide and in India pizza shack has come to become synonymous with the best pizzas under one roof. this is because at pizza hut the belief is that every pizza has its own magic therefore making it a destination product which everyone seeks. it is this belief that has ignited the passion to pee , innovate and serve the finest product the industry has to offer while setting standards for others to strive to replicate. Pizza hut is committed to providing uncompromising product quality, offering customers the highest harbor for money and giving service that is warm, friendly and personal.A critical factor in pizza huts success has been its unique dining experience. bunch members at pizza hut strive each day to provide customer mania the kind of service that ensures that every visit of the customer is a memorable one. b. Pizza Features Pizza hut has many unique features of their product due to which it attracts the customers. The product is classified into non-durable goods as it is a food item. Pizza hut differentiates its elf with its competitors with respect to their wide range of offerings (menu items) one can find besides pizzas, range of pastas appetizers, cakes deserts etc.There are a large number of items to choose from. Some of the items are * Pizzas * Pasta and salads * Appetizers * Deserts * Beverages c. Mass Customisation The main advantage of customisation is that one can customize his/her own pizza by selecting the bread and loading it with his/her choice of toppings. This creates variety in the customers mind and thus one can enjoy whatever he/she can imagine pizza hut can offer. The most unique feature is that there is pan 4 all scheme where one can select 4 different types of vegetarian/no-vegetarian combination of pizza.This is a unique way of offering as there are many customers who come in groups where person in the group may have different preferences. d. Conformance quality Pizza Hut products have high conformance quality all the products produced are identical and meet the promi sed specifications. e. Style Pizza is delivered in hot pans and served in style. The toppings are also dressed in a good fashion thus having food in style defines pizza hut experience. f. Service Differentiation * Dining Once one enters a restaurant immediately the attendants initiates the ordering process by providing the menu.All associates are well trained in English and can take order from any type of customer. Pizza huts style of delivering the pizza is quite an experience. The restaurant is aesthetically designed. All the staff members are uniquely dressed, managers dressed specially. Also the tables and menus are all placed in a good manner. All orders placed are served within 15-20 minutes. * Delivery and takeawayThey have the concept of hot-dot in case of delivery, which means that the package is guaranteed to be delivered hot.There is a dot on the cardboard box that serves as a checking point as to whether the hot-dot status has been met or not. Also they place a tripod on top of the pizza at the centre so that the ceiling does not touch the toppings. DOMINOS a. Product Differentiation Dominos pizza India has maintained its position in the market with its constant product innovation and maintenance of stringent service standards. More importantly it has established a study for being a home delivery specialist capable of delivering its pizzas within 30 minutes to its community of loyal customers from its consummate chain of stores around the country.As the name suggests the pizza delivery experts customers can order their pizzas by calling their hotline. Dominos believes potently in the strategy of think local and act regional . Thus time and again Dominos has been innovating toppings suitable to the taste buds of the local existence and these have been very well accepted by the Indian market. Also they have their promotional campaign hungry kya ? which means call up Dominos at any time of the day 24/7 whenever you are hungry and have the food in 30 minutes. b. Pizza Features